The Perfect Product — Part II

Introduction to the blog series

Confession: I’m a perfectionist. I’ve learned that for me, the biggest impediment to shipping value to users is the temptation to pursue the perfect product. (Any other PMs struggle with that? Just me?)

Part II: When to ship

Remember, it’s just a version!

As product managers, one of our goals as we move from casting the vision to executing the version should be to de-pressurize the room. No one, especially the product manager, should be wasting energy sweating over the perfect product. Why?

  1. It won’t be perfect because it can’t be perfect, because a version is temporary! You’re just building a version — not the version. There is no perfect version. That’s the benefit of agile, iterative product development — you always get another shot!
  2. It won’t be perfect because it can’t be perfect, because users’ problems will change! You spend your time researching, prototyping, and testing, and the longer you wait to deliver that value to users (even an imperfect first version), the greater the chances that their problems or expectations have changed or evolved.

So…what is the minimum?

Minimum.

In conclusion…

You’re shipping to a moving target: Users. It will never be perfect! Stop wasting energy on the perfect product.

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Head of Product Mgt at FullStory • Write about Product culture, remote work, and career

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Evan Michner

Evan Michner

Head of Product Mgt at FullStory • Write about Product culture, remote work, and career